Kristaps Grieznis

Le favole di Alice is Italian clothing brand based in Brescia. Full rebranding including logo, gift cards, bags and other essentials from start to finish were designed in the beginning of 2022.

Previous Le favole di Alice logo New Le favole di Alice logotype
Previous Le favole di Alice logo New Le favole di Alice logotype

Main goal was to keep this long sentence
Le favole di Alice
(eng: Alice’s Fables)
eye pleasing. Of course, later on more compact version was created too.

Letter A, step 1 Letter A, step 2 Letter A, step 3 — circle added
Letter A, step 1→ Letter A, step 2→ Letter A, step 3
Round A monogram construction

Extra circle around the letter A makes it more dynamic, but also more compact and completed.

Colors play an important role in branding. In addition to conveying a message, they also create a lasting, recognizable identity.

Lichene — Pantone 2262 U, #8FAD96 Ametista — Pantone 2354 U, #916595 Legno di Brace — Pantone 2047 U, #9E5E7E Via Lattea — 30% Pantone 4029 U, #FAF1E9
Lichene — Pantone 2262 U, #8FAD96 Ametista — Pantone 2354 U, #916595 Legno di Brace — Pantone 2047 U, #9E5E7E Via Lattea — 30% Pantone 4029 U, #FAF1E9

Dear Le favole di Alice,
thank you for trusting.

Le favole di Alice shop sign Le favole di Alice window sticker Le favole di Alice card with round A monogram Le favole di Alice gift box

All images, photo and video materials belong to Kristaps Grieznis Inc and are used for demonstration purposes only. Do not use them in commercial projects.